Base CEO Ruth Abrahamson (right) shared her insight about the unique needs of not-for-profits with Professor Jane-Michèle Clark’s MBA marketing class at the Schulich School of Business at York University November 13, 2013. Ruth delivered the lecture with Don Newsham, CEO, COACH: Canada’s Health Informatics Association, a Base client. Don presented an interesting case study around the new COACH eSafety Guidelines. Ruth drew on her 30+ years of extensive experience in working with not-for-profits in the public affairs, financial services, healthcare and various other sectors during the presentation.

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